Build a real club.

with your people.

Where members join & pitch in to keep the vibes alive.
Don’t just throw a party.
Build a club.
With your people.

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A few contributing members can make your club unstoppable.

IRL communities feel like magic — but they don’t happen by magic.✨

Most can’t cover costs. Builders are burning out. We’re here to fix that.

Build IRL helps you build your club with your members — help them pitch-in with dues, time, hype, whatever. 🚀

Club Landing Page in secs

Three smartphones displaying the Anti-Social Book Club website interface with options to join as a member or attend an event, social media links, location, and member images.

Show the world what you’re about —
🎨pick a dope template,
📸drop in photos,
🧑‍🤝‍🧑show off your awesome members,
add FAQs and more.

Make it official. Make it fun. 🎉

Three smartphone screens displaying a mobile app interface with messages about joining a book club, including "You Rock!" and "You're In!" with celebratory graphics.

Curate who joins

Your club is as strong as its people.

🙌 Say what membership means,
and how members contribute
📋 Add intake forms & manage recruitment
✨ Celebrate every new member

Help your people say — “I’m part of this.”

Build your club with your people.

Launch Member Dues: No awkwardness, just real support🎉

💳 Seamless payments via Stripe
🔄 Easy ongoing contributions made easy
🛠️ Members stay in control — cancel anytime, no pressure

Because keeping your club alive shouldn’t feel weird.

Be part of a tight-knit network of 100+ club builders who experiment, learn, and build together.

💡 Get real peer advice on launching your club, introducing dues, designing events and more …

🤝 Access exclusive perks — venue hookups, sponsors ...

🤝 Club Microgrants — Build IRL X Hinge OMH $50K fund.

Join the community of IRL builders.

When IRL wins, we all win. 🎉

Meet our heros. Club Builders.

Our Goal

Make it 10x easier to start, fund & run
IRL clubs.

Dear IRL builders,

You rock.

You pour hundreds of invisible hours behind the scenes to bring people together — often alone without resources. You are burning out and you wonder if anyone cares.

We care. We’re here to celebrate and support you.

Now, more than ever, we need you and we need many more like you. Let’s build IRL together.

Colorful outlined geometric shapes including a circle, square, arch, and hourglass on a black background.

Clubs is the answer.

Don’t just take it from us.

Credit: Join or Die documentary, Netflix

This Is Bigger Than Clubs.

We’re building a movement:
Thousands of IRL clubs.
Millions of IRL friendships.

A culture that celebrates the builders of belonging. culture. play. creativity. human-ness. connection. IRL.

Culture change is not easy. But it’s possible. One club at a time. One IRL builder at a time.

If you’re hosting meetups, events, or dreaming of starting something real in your city…

Now’s the time to build your IRL club 🚀

Build In Real Life

Join the IRL revolution 🚀

Build In Real Life ✨ Join the IRL revolution 🚀

FAQs

  • A group of people who come together regularly, co-create shared experiences, look out for each other and build relationships over time …

    Clubs come together for many reasons - creativity, curiosity, play, growth, fandom, service, support or making a difference.

    A boardgame club

    A philosophy circle
    A Sci-Fi nerd club
    An underground culture collective
    A cozy neighborhood hangout
    A nature exploration club
    A mom group
    A DIY maker’s club

    …the possibilities are infinite.

    But the key is: they prioritize building relationships among members.

    What clubs are not: one-off experiences or activities without forming any real connections.

    So
    Club = Membership
    = a group of people who commit + care + contribute.

    It starts when someone can say: “I’m part of this.”

    More Here.

  • Glad you asked. Here’s what we’ve learned from hundreds of amazing clubs.

    In short — 5 simple steps:

    1. 📣 Drop your club idea out there + make a page. Focus on who it’s for, not just what you do.
    2. 📨 Invite the first people to co-create. I —> We.
    3. 📆 Now host a low stake hang. Repeat. Make it a habit. Whoa! now you have a rhythm.
    4. 💬 keep the convo going by building an after space (WhatsApp, Slack, post-run coffee, etc.)
    5. 🤝 Give members ways to pitch-in, host and co-create.

    Club = Membership = A group of people who commit + care + contribute.

    It starts when someone can say: “I’m part of this.”

    That’s why the joining process matters — it helps you:
    🧭 Curate people who really care
    🎙️ Set the tone / show your vibe
    🎉 Create a moment of belonging with a warm welcome

    Even a simple 3-4 question intake form can do the trick.

    So go ahead, start a club.

  • Relationships compound over time. Five dedicated members in your club beat 500 fleeting attendees. 

    Don’t fall into the trap of thinking bigger events = “more successful.” It’s not.

    Communities grow exponentially — 5 members attract 5 more, who bring 5 more... What starts slow can snowball.

    So keep it cozy and small forever, or make it bigger over time. Do you. Unapologetically.

  • You don’t need member dues to launch your club on the platform—start with a free tier if that feels right.

    Do dues because your club deserves to be sustainable.

    Dues = care.
    Dues = commitment.
    Dues = self-sufficiency.

    Dues aren’t subscriptions or service fees. They’re how members pitch in for the collective well-being of the group. 💪

    They’re a powerful way to build commitment and cover real costs—like venues, supplies, or your time.

    Feeling awkward about it? Here’s the trick: be honest, be transparent, be real. Tell your members what it really takes to run the club. They’ll appreciate it—and will be glad to pitch in keep the magic going. Turns out, chipping in doesn’t just help the club — it makes people feel like they belong.

    Read here more about some models for member dues.

  • Nada. We are not charging any platform fee to our early users — we will pass on the Stripe processing fees as is (~3%).

    In the future, we plan to take a small % tip — to sustain our operations.

  • Our goal = club builders kick ass.

    We run multiple initiatives to support our community of club builders including accelerator cohorts, microgrants, venue partnerships, workshops and more.

    Read more here.

Still have questions? Contact us: team@buildirl.com

Partners

We have a friendship recession. It’s eroding our health & democracy.

In-person social time dropped to half in the last 20 years.

4x more people have ZERO close friends.

2 in 3 of us don’t trust each other. And, 80% don’t trust in the government.

Feeling lonely = smoking 15 cigarettes a day.

Let’s end that.

Build a club. Join a club.

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